Wednesday, July 17, 2013

AVP polls

If you visit the AVP's website you get the basics with a little bit of flare.  But at times that the people involved with the AVP, the ones working on the business side of things, are just trying a little too hard.  These first two polls below show an obvious trend of just how vital "beach culture" is to beach volleyball.  (Click on any of the pictures to visit the poll and vote)






Poll 2 breakdown
beach lifestyle: 34.3
athleticism: 24.4
it's a fun way to workout: 17
the star players are accessible: 13
toned bodies and swimsuits: 11.3


The above information is very useful from a marketing perspective, and would better allow the AVP to decide where to put emphasis and resources to drive a better fan experience

These next two polls on the other hand, I just don't know what the point of them were.  At best, they were just filler for a very slow week.  At worst, they are a misguided attempt to provide "entertainment" on their website to draw return visits.


Poll 3 breakdown
Nick Lucena - 39%
Sean Rosenthal - 33.2%
John Mayer 10.6%
John Hyden - 9.5%
Matt Fuerbringer - 7.6%




Poll 4 breakdown
Casey Patterson - 33.6%
Sean Rosenthal - 24.8%
Ryan Doherty - 19.8%
April Ross - 15.2%
Brad Keenan - 6.5%

Whatever the motive for the last two polls, my reaction was the same...



No comments:

Post a Comment