This new attempt at crowd funding, which openly asks for donations on the internet to jump start initiatives, campaigns, new products or services, comes from the popular volleyball apparel brand Smack Sportswear.
Smack^P...The 'P' stands for Phun!... Actually is stands for Phiten, but whatever. |
As of now they have raised close to $9,000, and the campaign will close on September 27th. I was very disappointed to see the Ubuntu Edge, which would have been the most advanced smart phone the world has ever seen, come up short, and for a simple product like volleyball apparel and a modest goal of $20,000, I would hate to see this attempt fail as well.
Even if you are on a budget, for a measly $5 you can get an autographed postcard from a top pro |
Apparel is such a big part of sports culture, but since beach volleyball doesn't exactly have teams that you can represent with t-shits and hats (unless you a part of Rosie's Raiders), then the next best thing we can do for the sport is promote its awesome fashion sensibilities. I quickly learned that once you start to become a beach bum, you don't want to wear anything but boardshorts during the warm months (I even wear them to bed quite often when it isn't too hot). And even if you aren't trying to make a fasion statement, you can wear these products just to let people know that you are better than them because you are more athletic.
So head over to their Kickstarter campaign and buy a hat for $15, a shirt for $20, or a pair boardshorts for $40, which if you've ever shopped for boardshorts you know how good of a deal this is. Bikinis sell for $50 and capri leggings for $40.
As fans of a sport that has fallen and gotten back up multiple times, it would only make sense for us to support a brand that has been a staple within the volleyball community, that is taking the initiative to take sports performance to the next level.
...Besides, "Phitenized apparel" just sounds cool, and makes it sound like your clothes are on steroids.
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